REAL STORIES. REAL RECOVERY
REAL STORIES. REAL RECOVERY
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A national outdoor TV series from Hometown Hero Outdoors. Premiering 2026.
A national outdoor TV series from Hometown Hero Outdoors. Premiering 2026.
ABOUT US
Hero Chronicles in the Media
Hero Chronicles in the Media
From local television features to broadcast interviews, Hero Chronicles is gaining attention as a series that brings meaningful stories to audiences across Minnesota and beyond.
Minnesota Live - KSTP
Minnesota Live - KSTP
Real Heroes. Real Stories.
Real Heroes. Real Stories.
Hero Chronicles is an outdoor TV series that blends powerful storytelling with the reach of broadcast and digital platforms. Produced by Hometown Hero Outdoors, it connects viewers to the lives of those who serve—showcasing the healing power of time outside and the strength of community. It’s a national-appeal concept with local impact, designed for mission-aligned brands to stand with service, resilience, and community.
Hero Chronicles is expanding nationally — now airing across Minnesota, Colorado, Texas, and South Dakota, with new markets in North Dakota, Wisconsin, and New England coming soon. Our broadcast partners include ABC, NBC, and other regional affiliates, plus digital platforms like CarbonTV and YouTube.
The Mission
The Mission
Outdoor therapy through storytelling—for veterans, service members, and first responders. Every episode puts purpose before spectacle, lifting up voices that too often go unheard.
The Series
The Series
Each of the 12 half-hour episode follows a small group into the field—fishing, hunting, hiking, or simply sharing a fire—and invites viewers into honest conversations about service, transition, and recovery. Sponsors help us keep the focus on the mission while reaching a loyal, values-driven audience.
Get Involved
Get Involved
Partner with us to amplify impact in your community. Opportunities include sponsorships, media partnerships, and hosted watch events that rally local support.
TELL YOUR BRAND'S STORY WHILE SUPPORTING THOSE WHO SERVED
TELL YOUR BRAND'S STORY WHILE SUPPORTING THOSE WHO SERVED
Hero Chronicles is a documentary-style outdoor adventure show featuring veterans, service members, and first responders reconnecting with life, purpose, and healing in the great outdoors. Each 30-minute episode highlights real people, raw emotion, and the power of community.
12-EPISODE TV SERIES | 7 MARKETS (MN, CO, SD AND TX)
12-EPISODE TV SERIES | 7 MARKETS (MN, CO, SD AND TX)
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WHY SPONSOR?
WHY SPONSOR?
Direct brand exposure across trusted local broadcast TV
Association with a patriotic, community-driven cause
Zero production cost to you — we handle the content (minus provided commerical)
Feel-good marketing that makes a real difference
STORIES THAT MATTER.
HEROES WHO LIVE THEM.
STORIES THAT MATTER.
HEROES WHO LIVE THEM.
HEROES WHO LIVE THEM.
SEASON ONE CONTENT
Episodes Completed to Date
Episodes Completed to Date
Five authentic stories already filmed and in post-production.
Five authentic stories already filmed and in post-production.
Episode List
Episode List
Colorado Elk Hunt
A former law enforcement officer pursues high-country elk in Colorado’s rugged mountains, finding clarity, renewed purpose, and peace through challenge and solitude.
Wisconsin Musky Fishing
Iraq and Afghanistan war veterans fly fish for the elusive “fish of 10,000 casts,” sharing candid conversations about recovery, camaraderie, and life after service.
Minnesota Pheasant
A Navy SEAL Team 2 operator joins a classic upland hunt, reconnecting through teamwork, tradition, and the shared thrill of the flush.
Red Lake Ice Fishing
A dedicated firefighter couple embraces the stillness of Upper Red Lake, honoring frontline service while finding connection and reflection on the frozen expanse.
North Dakota Bison Hunt
A Vietnam-era helicopter door gunner endures blizzard conditions on the open plains, reflecting on service, survival, and resilience shaped under extraordinary pressure.
Additional Adventures Coming!
Additional episodes yet to be filmed continue capturing authentic moments of healing, purpose, and connection as those who served rediscover meaning through the outdoors.
Why Brands Align With These Stories
Why Brands Align With These Stories
Hero Chronicles is built around moments that matter — not manufactured drama or scripted narratives.
Each completed episode places partner brands alongside real people navigating transition, recovery, and purpose through shared outdoor experiences. These are environments where trust is earned, stories unfold naturally, and audiences stay engaged because the emotion is genuine.
For partners, that means alignment with content that:
- Feels authentic, not promotional
- Reaches viewers who value service, resilience, and community
- Builds brand trust through presence, not interruption
This isn’t about chasing attention.
It’s about showing up in stories audiences believe — and remembering the brands that were there when it mattered.
TV + Streaming Visibility - Storytelling That Travels Further
TV + Streaming Visibility - Storytelling That Travels Further
49,200 TV impressions on KSTC Twin Cities
49,200 TV impressions on KSTC Twin Cities
830,000 YouTube impressions
830,000 YouTube impressions
$0.77 cost-per-engagement (vs. $5 industry average)
$0.77 cost-per-engagement (vs. $5 industry average)
Hero Chronicles doesn’t just live online — it’s reaching audiences on TV, YouTube, and beyond. With 49,000+ TV impressions, 830,000+ YouTube impressions, and cinematic storytelling by Rogue Productions, our content consistently delivers 4–7x higher engagement than industry averages. These aren’t vanity numbers - they’re trust metrics. Our viewers don’t just scroll - they stay. When your brand aligns with Hero Chronicles, you’re tapping into loyalty, authenticity, and emotional resonance that money alone can’t buy.
Broadcast Markets & Sponsorship at a Glance
Broadcast Markets & Sponsorship at a Glance
The table below shows where Hero Chronicles will air across 7 markets in 2026—one half-hour episode each week over 12 weeks, scheduled in weekend time slots. Each episode includes 12 commercial spots that local sponsors can use to reach an engaged audience while helping cover broadcast costs. If you purchase commercial slots for the Twin Cities market your creative will also be shown in the digital assets as well, including social media, YouTube and CarbonTV.
Key Terms
CPM (cost per thousand) shows how affordable it is to reach viewers.
Impressions estimate how many viewers your ads reach across all 12 episodes.
Sponsorship Cost reflects a standard package (1 ad per episode) or a title package (2 ads per episode plus an in-show mention).
Minnesota Market
| Market Location | Station | Airtime (2026) | CPM/Impressions | Investment |
|---|---|---|---|---|
| Duluth-Superior | WDIO | Weekend (Q2) | $40 CPM / 74,040 $70 CPM / 148,080 | $2,962 Regular $5,183 Title |
| Twin Cities | KSTC + YT* & CT* | Weekend (Q2) | $50 CPM / 49,200 $80 CPM / 98,400 | $2,952 Regular 1 LEFT $7,872 Title SOLD |
| Rochester | KAAL | Weekend (Q2) | $30 CPM / 27,600 $40 CPM / 55,200 | $828 Regular $2,208 Title |
Colorado Market
| Market Location | Station | Airtime (2026) | CPM/Impressions | Cost |
|---|---|---|---|---|
| Denver | KMGH | Weekend (Q2) | $20 CPM / 204,000 $30 CPM / 408,000 | $4,080 Regular $6,120 Title |
Texas Market
| Market Location | Station | Airtime (2026) | CPM/Impressions | Cost |
|---|---|---|---|---|
| San Antonio | KSAT | Weekend (Q2) | $20 CPM / 468,000 $30 CPM / 936,000 | $9,360 Regular $14,040 Title |
| Houston | KPRC | Weekend (Q2) | $20 CPM / 282,264 $30 CPM / 570,528 | $5,705 Regular $8,558 Title |
South Dakota
| Market Location | Station | Airtime (2026) | CPM/Impressions | Cost |
|---|---|---|---|---|
| Sioux Falls | KDLT | Weekend (Q2) | TBD | $600 Regular $1,200 Title |
The South Dakota market sponsorships are structured a bit differently from the others. Rather than calculating by CPM, sponsorship value is based on regional population coverage and heat map analysis. The KDLT broadcast region covers an estimated 760,809 people across South Dakota.
* Additional markets coming soon in North Dakota, Wisconsin, and New England — expanding the reach of Hero Chronicles to more heroes and communities nationwide
It’s your chance to show up for your neighbors—and for a mission that tells the stories that matter.
Our Stories Are Connecting — And It’s All Real
Our Stories Are Connecting — And It’s All Real
4.3M+ Total Reach
4.3M+ Total Reach
4.35M+ Video Views
4.35M+ Video Views
127K+ Engagements
127K+ Engagements
33K+ Link Clicks
33K+ Link Clicks
2600+ New Followers
2600+ New Followers
In just 90 days, Hometown Hero Outdoors' social media reach has surpassed 4 million people, fueled by authentic stories and genuine engagement — not ad spend. Every view, click, and comment came from people who believe in our mission. The impact speaks for itself: real stories, real reach, and zero gimmicks.
Our Hero Chronicles Partners
Our Hero Chronicles Partners
Minnesota Sponsors
Minnesota Sponsors
TWIN CITIES
KSTC TITLE SPONSOR
TWIN CITIES
KSTC TITLE SPONSOR
KSTC TITLE SPONSOR
Copyright © Hometown Hero Outdoors | P.O BOX 210, Stillwater MN 55082
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